Honest specs
If the box says 100 W, you get 100 W. We don't inflate lumens or hide what's inside.
About GSB
49 years of switching things on.
From a single counter on Gandhi Road to a lighting brand stocked across Gujarat, GSB is the story of one family that decided Ahmedabad deserved better light.
- Founded
- 1977
- Home
- Ahmedabad
- Brand
- GSB LED
2400 × 1200 px · 2:1About hero: wide cinematic shot of the Khadia market street at dusk with GSB signage glowing
What we believe
Good light should be invisible. You notice it only when it fails, and we would rather you never noticed. So we build every GSB fixture as though it were going into our own home, and we make honest light that simply works.
The beginning
It started with a counter, a ledger and a promise.
In 1977, Murli Electricals opened its doors at Khadia Char Rasta, Gandhi Road, in the heart of Ahmedabad's wholesale electrical market. Electricians came for switches and wire and stayed for the advice.
When India moved to LED, we didn't just change suppliers. We created GSB, our own brand, so that we could control what went inside every fixture we sold.
700 × 1000 px · 7:10Founder portrait / archival shop photo
700 × 1000 px · 7:10Today: GSB showroom interior, warm light
Milestones
A timeline in light.
1977
The counter opens
Murli Electricals starts trading switches, wire and lamps at Khadia Char Rasta.
800 × 500 px · 8:5Archive: 19771990s
The trade's go-to
Electricians across the old city make Gandhi Road their first stop for lighting.
800 × 500 px · 8:5Archive: 1990s2010s
The LED shift
As India moves to LED, we launch GSB so we can control what goes inside every fixture.
800 × 500 px · 8:5Archive: 2010s2020s
A full range
COB, panel, track, mirror, strip and flood lines, sold to dealers and project sites statewide.
800 × 500 px · 8:5Archive: 2020s2026
The 2026 catalogue
Our widest range yet, now presented online for the first time.
800 × 500 px · 8:5Archive: 2026
Three things we never compromise
The GSB standard.
Built for India
Voltage dips, 45° summers, monsoon humidity. Every design decision starts from where the light will actually live.
People first
Most of our customers are electricians and shopkeepers we've known for years. We earn the next order by standing behind the last one.
Come and see the light for yourself.
Our Gandhi Road showroom is a working space. Switch fixtures on, compare colour temperatures and talk to people who know lighting.
1600 × 900 px · 16:9Showroom wide shot: wall of lit fixtures
800 × 900 px · 8:9Detail: hands testing a fixture
800 × 900 px · 8:9Detail: packaging / stock shelves
1600 × 900 px · 16:9Team at the counter with customers